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Citation flow is a metric used in the field of search engine optimization (SEO) to measure the authority and influence of a webpage based on its incoming links. Developed by Majestic, citation flow provides insights into the quantity of links pointing to a webpage and their potential impact on its search engine rankings. The primary focus of citation flow is on the quantity of links rather than their quality or relevance. A high citation flow score indicates that a webpage has a substantial number of incoming links, which is often associated with increased visibility and authority. Citation flow is a valuable metric as it helps website owners and SEO professionals understand the strength of a webpage's link profile. While citation flow provides information on the number of links, it's important to consider other metrics such as trust flow and relevance for a comprehensive analysis. Trust flow, developed by Majestic as well, complements citation flow by assessing the quality and trustworthiness of the links pointing to a webpage.

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